First we heard, that Steve Jobs won´t do the next keynote and that Apple won´t attend Macworld expo 2010 in San Francicso. Then it was revealed, that Apple expo in Paris won´t happen in Paris in 2009 and now this:Apple announces last year of christmas
Apple today announced that this is the last year for Christmas. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, spoke at a joint press conference held with Santa Claus at the North Pole this morning. He announced: Apple has been honored to work with the North Pole the last several years to make Christmas possible, however, we have decided together that this is the last year for Christmas.
Apple is reaching more people in more ways than ever before, so like many companies, Christmas has become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways, throughout the year.
Apple has been steadily scaling back on holidays in recent years, including Valentine's Day, Columbus Day, President's Day and Grandparents Day in Japan.